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Turning individual strengths
into organizational performance.

Leadership advisor to CEOs and leadership teams, based in Prague. I help them clarify what each person contributes, so decisions, execution, and strategy stay aligned.

Discover Reason for Being Programme
Laurent Laval, Leadership Advisory
Leadership Advisory  |  Creator of Reason for Being™
Sound Familiar?

Most clients don't wake up thinking about their Reason for Being. They're thinking about this:

How I Help

Helping leaders and organizations turn individual contribution into organizational performance.

40 years of leadership experience
Hundreds of leaders and executive teams advised
13 organizations that applied Reason for Being
3 books on purpose, leadership and teams
Reason for Being Programme

What is a Reason for Being?

A Reason for Being is a single sentence that captures:

✦

Natural Talent

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Unique Contribution

✦

Personal Way of Acting

Once identified, it becomes a clear reference point for how someone works best and where they add the most value.

Book a Conversation   Learn more about the method →

How I Offer It

Always revealed. Never engineered.

Languages: English  •  French  •  Italian  •  Czech (with translator)

What People Are Saying

From leaders who've done the work.

“

We implemented Reason for Being not as yet another HR gadget, but as a genuine framework to strengthen our managers' alignment with strategy and reinforce our corporate culture.

CEO, Electrolux
“

Transformation is not a matter of processes, but of people. When everyone understands why they are here and what we aim to accomplish together, the rest falls into place.

CEO, DPD
Trusted By

Organizations that have applied Reason for Being.

Atalian Global Services Atos Baxter CBRE De Dietrich DPD Electrolux L'Occitane en Provence OW Renault Trucks Rockwell Automation Santen Zentiva
When Should We Talk?

When organizations typically call us

  • Strategy needs to be translated into stronger execution.
  • Managers need to take greater ownership.
  • A team is growing, changing, or losing cohesion.
  • Leadership needs to better understand and develop its talent.
  • The organization needs to identify future leadership potential.
  • A critical hire will shape the future of the business.

We help organizations connect people, leadership, and strategy, so individual strengths translate into stronger organizational performance.

Let's start the conversation.

Start a Conversation
Start a Conversation